4/5/2023 0 Comments Slate panoply![]() Our editorial staff was notified of the change today. Panoply CEO Brendan Monaghan replied with the comment:Īfter much consideration, Panoply has decided to focus solely on our growing podcast hosting and ad services business, and exit the podcast content business. It should further be noted that Panoply recently announced a new fiction project at the IAB Podcast Upfronts last week: Passenger List, which will be co-written with The Bright Sessions‘ Lauren Shippen and stars Kelly Marie Tran in the lead role what happens there is also uncertain. Neither, I should add, are the fates of many of its ongoing podcasts, some of which remain quite popular, like Happier with Gretchen Rubin. The reasoning behind the shift, and the layoffs, isn’t immediately clear. Last October, the company announced the launch of Pinna, a paid listening app that focused on serving children’s podcast programming to users. In its earlier days, the company pursued a content strategy that heavily involved production partnerships with external publications like Politico and Tablet Magazine, and has since shifted to focus more on original programming. It also helped produce and monetize existing shows like You Must Remember This. It produced original shows (like The Message, Empire of Blood, Family Ghosts, and By the Book) and handled ad sales for a portfolio of podcasts. Prior to this point, Panoply, a sister company of Slate, was your standard end-to-end podcast company. We have truly loved working with you from a sales perspective, and look forward to continuing that relationship with Megaphone and MTM. We will reach out to you by the end of September to discuss the optimal way to help you move forward. We’ll continue to handle your direct sales through. However, with direct sales no longer being part of our business, we will need to transition your sales from Panoply for 2019. We will work to rapidly grow MTM revenue to provide a larger layer of additional revenue for our partners. Panoply will continue to introduce new features in Megaphone for publishing partners, accelerating its functionality and value, and advancing Megaphone as the tech leader in podcasting. ![]() Panoply announced today that we have made the strategic decision to move out of the content and direct sales business to focus on technology and Megaphone Targeted Marketplace Sales. I’ve obtained an email that the company sent out to its ad sales clients: The company also announced that it will now shift its operational focus to the Megaphone targeted marketing platform - that is, Panoply’s podcast hosting, analytics, and monetization technology, which it acquired in the summer of 2015 and, more recently, forged a partnership with Nielsen to build a marketplace for targeted podcast ads. I’m told that the layoffs are effective starting the end of the month. Several sources in the company inform me that, earlier this afternoon, the company internally announced that it will no longer be developing new podcasts and that it will be letting go of its entire editorial staff. (1) Panoply appears to be out of the content business. ![]()
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